Aaron Hancock
Director of Product
Frazer Computing, Dealer Car Search
In 2024, consumers and dealerships continue to face significant challenges due to rising interest rates and concerns about affordability, potentially delaying vehicle purchases. Dealers are also grappling with inventory shortages, staff turnover, reduced consumer demand, and the growing need to embrace digital solutions to meet the evolving shopper needs.
This webinar aims to educate dealers about these market shifts and challenges in the digital era, offering strategies to address the primary issues faced by independent auto dealers to better connect with their shoppers.
Key takeaways: